{"id":2136,"date":"2026-04-01T11:14:09","date_gmt":"2026-04-01T09:14:09","guid":{"rendered":"https:\/\/www.lifesuperhero.eu\/new-trademark\/"},"modified":"2026-04-01T11:15:24","modified_gmt":"2026-04-01T09:15:24","slug":"new-trademark","status":"publish","type":"page","link":"https:\/\/www.lifesuperhero.eu\/it\/new-trademark\/","title":{"rendered":"New Trademark"},"content":{"rendered":"

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Dalla Ricerca all’identit\u00e0.<\/h1><\/div>

L\u2019evoluzione del trademark di LIFE SUPERHERO.<\/div><\/h2><\/div>
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LIFE SUPERHERO \u00e8 un progetto europeo finanziato nell\u2019ambito del Programma LIFE, che affronta l\u2019adattamento ai cambiamenti climatici<\/strong> attraverso soluzioni avanzate per le coperture<\/strong>.
\nAl centro del progetto vi \u00e8 lo studio di sistemi di tetti\u00a0ventilati e permeabili basati sulla tecnologia HEROTILE<\/strong>, progettati per migliorare il raffrescamento passivo, l\u2019efficienza energetica e la resilienza urbana.
\nCon l\u2019evolversi del progetto, dal percorso di ricerca alla fase applicativa, \u00e8 emersa una nuova esigenza: definire un\u2019identit\u00e0 capace di rappresentare non solo il progetto stesso, ma anche la tecnologia che ha generato.<\/p>\n<\/div><\/div><\/div>

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Con l\u2019evolversi del progetto, passando dalla ricerca all\u2019applicazione, \u00e8 emersa una nuova esigenza: definire un\u2019identit\u00e0 capace di rappresentare non solo il progetto stesso, ma anche la tecnologia che ha generato.
\nIl redesign del trademark<\/strong> risponde a questo momento.
\nPi\u00f9 che un semplice aggiornamento visivo, \u00e8 l\u2019espressione di un sistema. La sintesi dei suoi principi fondamentali: stratificazione, ventilazione, prestazioni<\/strong>.
\nUn segno che riflette come funziona la tecnologia e ci\u00f2 che essa rende possibile<\/p>\n<\/div><\/div><\/div>

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Equilibrio termico<\/h3><\/div><\/div><\/div>
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Tegole per coperture<\/p>\n

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Ventilazione<\/span> della copertura<\/span><\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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La nuova identit\u00e0 traduce la complessit\u00e0 in chiarezza.
\nRende la tecnologia leggibile<\/strong>, riconoscibile e trasferibile in contesti diversi, supportandone la comunicazione e la futura adozione. \u00c8 qui che il progetto trova una nuova espressione. Dove la conoscenza diventa struttura. Dove la sperimentazione diventa identit\u00e0.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

Scopri l\u2019intero progetto LIFE SUPERHERO,
\ni suoi obiettivi, le attivit\u00e0 e i risultati sul sito ufficiale del progetto.<\/p><\/h3><\/div>

SCOPRI DI PI\u00d9<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2134,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"class_list":["post-2136","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNew Trademark - Life SuperHero<\/title>\n<meta name=\"description\" content=\"La nuova identit\u00e0 traduce la complessit\u00e0 in chiarezza. Rende la tecnologia leggibile e riconoscibile. 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