From research to identity.
The evolution of the LIFE SUPERHERO trademark.
LIFE SUPERHERO is a European project funded under the LIFE Programme, addressing climate change adaptation through advanced roofing solutions. At its core, the project explores ventilated and permeable roof systems based on HEROTILE technology, designed to enhance passive cooling, energy effciency and urban resilience. As the project evolved, moving from research to application, a new need emerged: to define an identity capable of representing not just the project itself, but the technology it has generated.
As the project evolved, moving from research to application, a new need emerged: to define an identity capable of representing not just the project itself, but the technology it has generated. The redesign of the trademark responds to this moment. More than a visual update, it is the expression of a system. A synthesis of its key principles: stratification, airflow, performance. A sign that reflects how the technology works, and what it enables.
Balance
Roof tiles
Airflow Roof Ventilation
The new identity translates complexity into clarity. It makes the technology readable, recognisable and transferable across contexts, supporting its communication and future adoption. This is where the project takes form in a different way. Where knowledge becomes structure. Where experimentation becomes identity.